Features

• Affordable, fast online doctor consultation from anywhere

• Medicine delivery and free shipping

https://www.lemonaidhealth.com/

Overview 

Key Objectives

• They stand out from the competition by providing affordable online consulting charges that start from $25 for certain conditions, low-cost medicines delivery with free shipping, promotional coupons, no payment if they can’t help, and a convenient, easy-to-use sleek interface.

• Tagline-Healthcare.Refreshingly simple.

• Slogan-Great care you can afford.

Overall Strategy

• When you type Lemonaid health in google search, it shows Lemonaid health online link, Google review of 4.1 stars (32 users), Apple app store (4.9 stars rating-2,609 reviews, age +17) and Google play store (4.5 stars rating-1476 votes) links and also some articles from 2018 and 2017.

• Great ratings/reviews and advertising affordability & ease of use attract potential users.

Market Advantage

• When you type Telehealthcare in a Google search, It appeared in The Best Telemedicine of 2019 (Health Line), and While searching in the Apple app store and Google play store *it didn’t appear in the top search results.

• It has a comparatively high Apple app store rating than Google play store ratings.

• Overall, this app has good ratings, but it’s not easy to find.

Marketing Profile

• It launched in 2014. Before, it was operating only in California and offered only birth control services. Now the doctors are licensed in all 50 states and provide care for various low-risk non-emergency conditions.

• App created excellent user experience/interface just like other e-commerce industries with affordable care.

• It was featured in The New York Times, CNBC, TechCrunch, and Glamour.

• Patients pay $25 out of pocket for an online doctor’s visit. The first patient needs to submit an online form, and the doctor’s online visit will happen mostly within two hours.

• They will review everything within 24 business hours. (M-F 8 am to 5 pm Pacific time and Sat-Sun 8 am to 12 pm.)

• The most popular services are online birth control prescriptions, High cholesterol and hair loss prescriptions, etc., among the older population.

• Their target population is 18-75 years old.

• The doctors can order four types of lab tests, including for sexually transmitted diseases online.

• It allows patients to cancel or postpone a scheduled medicine delivery with a just message or a phone call. They claim that they will pick up all calls within three rings! Great Customer Support!

• It received $11M Series A funding from Novartis and the British generic drugmaker Hikma Pharmaceuticals. [2017, 2018]

Features

• On-demand or scheduled appointment with 24/7 availability.

• Offers Urgent care, Therapy, Psychiatry, Nutrition, and Lactation consulting.

https://amwell.com/cm/

Overview 

Key Objectives

• They stand out from the competition by providing 24/7 access to doctors for various Healthcare services without needing an appointment, covered by many insurance plans and employers, available in all 50 US states, HIPAA compliant, and Accredited by American Telemedicine Association.

• Tagline-Doctors. Therapists, Specialists. Have doctor’s visits online 24/7, using your computer, tablet, or phone.

• Slogan- Amwell makes visits easier.

Overall Strategy

• When you type Amwell health in google search, it shows Amwell health online link, Business Amwell link, Apple app store (4.9 stars rating-12,082 reviews, age +4, #47 in medical) and Google play store (4.4 stars rating-7141 votes) links, Amwell Facebook page link, and other Telehealth apps advertisement.

• Great user ratings/reviews and well-rounded care options attract potential users.

Market Advantage

• When you type Telehealth in the Google search, It appeared in The Best Telemedicine of 2019 (Health Line), and while searching in the Apple store and Google play, it appears in the top five results. It also appeared in the Apple app store.

• It has a comparatively high Apple app store rating than Google play store ratings.

• Overall, it has a tremendous market advantage as potential users can easily find it.
  

Marketing Profile

• Amwell was founded in 2013. It downloaded above a million times.

• They provide 24/7 access to doctors for various Healthcare services without needing an appointment, are covered by many insurance plans and employers, are available in all 50 US states, and are HIPAA compliant.

• There are only a few apps that offer psychiatric services, and Amwell is one of them.

• One can choose the doctor based on experience and other patient reviews. Also allows users to select pharmacies even before video or phone chat.

• They Charge $69 or less for urgent care, $95 or less for online therapy and $200 for psychiatry first visit, and $75 for follow-up visits, which is relatively high.

• Amwell was recognized as the most popular Telehealth platform from 2014 to 2016 by App Annie, the best telemedicine app of 2016, 2019 by Health Line, and the first telehealth service awarded accreditation by the American Telemedicine Association.